Wednesday, 28 April 2010 is our new home!

Please make your way there and enjoy! :)


Monday, 22 March 2010

it's finally here!

Please make your way to our new home in cyberspace:

alex does

Enjoy! :)


Saturday, 20 March 2010

It's nearly ready!! :D

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Saturday, 6 March 2010

Need To Blog I

Aaaggghh I'm having blogging withdrawal symptoms! So much much to write about...The lovely, talented boys at are designing something special for me, though so soon come :) It'll be delicious!

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Thursday, 25 February 2010


Hi Lovers, 

Please excuse me, and sorry I have abandoned you - especially during fashion week (how could I ?!!!). Unfortunately, these technical difficulties have well and truly eaten away at my page like gangrene :(. 

However there will be a new and exciting Alex Does Fashion very soon - so watch this space! 

Thanks for reading :) xxxxx

Tuesday, 26 January 2010

the show must go on

Want to be a fashion week volunteer? 

any qs: email me at xxx

Thursday, 14 January 2010

technical difficulty :(

Please bear with us while we sort out this unfortunate spasm on the page :(

Wednesday, 13 January 2010


Hey Lovers,

It's been an absolutely mad week at work in the buying office. Did an 11hr day today and been running around like that mad Road Runner cartoon. My inbox has been attacked  by other members of the team who stick things in there when I'm away from my desk. I think I may start hiding it, although when the inbox is full they have taken to just putting them on the floor. The floor around my desk looks like the remnants of a half price Primark sale (an imaginary one. So before you put on your shoes and head for the door -they do not exist).

And then as a request from one of our diva-like supplier reps, she required 'urgent' colour palettes (when is it ever an 'urgent colour palette?') which then had me take 2hrs out of my hectic day to cutting up tiny squares of stupid bits of fabric to paper and then running to the post room for 3pm where I almost trip over myself and then skid to a halt at the TNT delivery guy, who I'm sure secretly laughs at me.

It's gone midnight and my feet are still killing me. I always collapse in a heap on the floor when I get home. I really think I need an assistant. I know I'M an assistant but maybe I should request one...or maybe I should wait til I've at least been on the department a month before I request the necessary army of 16yr old interns?

We're currently signing off the last few options for the Spring Summer 2010 collection so there's a lot of dragging endless rails of clothes across the office to try and decide on the perfect garments to sit in store. Today we decided on these beautiful blouses from one of our suppliers in India, one gorgeous white pure cotton blouse with French knotted detailing and another one shoulder with brocade detailing. I will be keeping an eye on those samples so I can add it to the growing stash under my desk. Just got to gather my balls and be brazen enough to try and get the senior buying manager to sign it out of the building for me (good luck, Alexandra). Maybe I should strategically separate the pile up and take them in gradually so I don't look like a greedy wotsit? I managed to nab a fantastic bodysuit - nice and simple and a lot cheaper (well, its free) than the identical ones I paid £28 for in bloody American Apparel. There's a leopard print one that's nearly ready to go to production so I'll be nabbing that as well. I could just wait for the employee sample sale and just queue up 20 minutes before everyone else (this happens) but, hey, I work in Ladieswear I should get priority >:|

Feel a bit like this:

Artist: Danny Roberts

However, we do have a 4hr Directors meeting tomorrow (!) but I heard through the grapevyne, that there's a fashion show too so yay! (I'll be seated in the aisle ready to grab any falling samples) and the email said we have a "special guest" oooooooh. The word going round is JLS? Perhaps not. Either way I'll be sitting on the edge of my swivel chair.
Ahh, all in a day's work :)


ps: Discovered the 'Artist of the Month' - Danny Roberts, the other week and he's amezzzinnn. Will def do an article on him soon, but in the meantime check out his work. Fanbloodytastic (blog: Igor and Andre on my blogroll).

Saturday, 9 January 2010

Open Casting: Models Required for London Fashion Week Event

Hey Lovers,

It's that time again.....

Models - Photographers - Hair Stylists needed for London Fashion Week event in February.

Open casting for models on:

Date: Tuesday 12th January
Time: 6pm
Address: The Strand Palace Hotel, 372 Strand, London, WC2R 0JJ

Photographers and hair stylists are also welcome to come along on the day to meet with event organiser.

email me: for more info
check out:


Wednesday, 6 January 2010

Shoe Porn

Happy 2010 Lovers!

So the country's gone into meltdown (excuse the pun) so I felt a snow fashion story was apt.
I bought a couple of beautiful pairs of boots over the Christmas season to keep my tootsies warm. It's so hard to find good boots sometimes, I've been looking all season and I've had an image of some shoes in my head which I've actually, after a few months, managed to see realised into an actual product sitting in a shop near me.

Still haven't managed to find a replacement pair of riding boots, though, which I think are absolute staple essentials. My mum has a fantastic patent leather pair from Marks & Spencer's that I always pinch when I go back home to London (she's since told me she will be hiding them) and when I went to buy a pair for myself, and they had sold out everywhere!


Would really like some Hermes ones though....

However, I fulfilled my platform shoe boot and mad crazy biker boot search criteria in Topshop (top) and Kurt Geiger (bottom) respectively so me is mucho happy if not significantly poorer. I freezed my arse off taking the photos so please enjoy! :)

Thursday, 24 December 2009

Merry Christmas!


Merry Christmas from Alex Does Fashion

Monday, 21 December 2009

A Weekend in Clothes

Out & About in Quaglino's, Babble & Aura, Mayfair
& Gautama, Crystal Palace


Jacket: Ted Baker
Dress: Warehouse



Tailcoat: Topshop


Off-shoulder bodycon dress: ASOS
Watch: Armani 

Jumper: Lyle & Scott
Shirt: Aquascutum
Hat: Vintage



Corset: Sonia Rykiel at H&M

Stag Necklace: Poupette NYC

Stockings: La Senza

Boots: Office

Bag: vintage
Jacket: Zara

Friday, 11 December 2009

Do you know/are you a designer?

If so, would love to hear from you!

I'm currently working on a project for London Fashion Week February '10 with fashion events company Sunshine Grace and would love to hear from you if you're a fashion designer - undiscovered or established - for a chance to showcase your designs at this prestigious event at a fantastic location central to the buzz of fashion week.

For further details & applications, email  or check out Alternatively, you can email me for more info at


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Wednesday, 9 December 2009


I don't want to even write this as I like to hold this store close to my heart. It's not yet a mass chain and even though its popular, its (suprisingly) not actually widely known, and stores are only in a few carefully selected, prime locations - I hope it stays that way!

One of my all time favourite shops is doing it again. And doing it hard.

When I lived in NYC, one thing I noticed was that there is no high street as we Brits know it. And although I get fed up of seeing the same 15 shops whenever I go shopping and having to venture out just go find some originality, you take it for granted that such a concept exists. For the best part of a year, I lived off a diet of H&M, vintage,  Junk Food tees and American Apparel. It got to the point where I could easily be wearing head-to-toe American Apparel several days of the week (and no, not the same items of clothing). During the colder months I lived in their ultra thick winter leggings and unisex v-necked sweaters which helped me brave the -10 degrees of snow, wind and hail. On 'skinny days' I would wear bodysuits (one variety of which I'm wearing in my profile photo). When I last counted, I owned 8 bodysuits - including one silver and gold lame ones, and would wear the silver under their loose fit tri-blend grey cardi to work, shopping, lunch or generally mooching around Manhattan. No kidding. A silver lame bodysuit to work.

American Apparel brings out the Fame child in you, it makes every step a Flashdance and it's that daring, body sculpting look that I love and adore. I've clocked up midriff baring cropped grey tees, stirrup tights, highwaisted non-existent mini skirts, jumpers, cardigans and more. I still bloody love the place.

Was browsing the site today (of course there's no store out in the bloody sticks where I live) and noticed that they have fascinating varieties of that lace trend that doesn't seem to be going anywhere. Check out the pics below, including the lace bodysuits and bras. Lace bodystocking, anyone??

I'm actually drooling. At the clothes, not the girls...


My gorgeous friend Asha wearing lace to her birthday dinner a couple of weeks ago



Tuesday, 8 December 2009


I'm atrocious. So sorry, guys I've been absolutely rubbish. Three weeks without posting?! I'm ashamed of myself.

Good news, though, I got the jobbage! Woop woop for me! Had an embarrassing 're-introduction' to the other 150 odd members of staff today in the morning meeting which consisted of a cringey stand up wave and applause situation. Was also mildly horrifying to have to ask the girl who's job I stole (she was temping there and had to apply for her own job...and lost it to me) to ask for training! I put it off for about 3 days.

I should have started on Monday, but Kidswear, where I was working before, have a huge meeting to select the first part of their AW10 line, so I've been held captive until all the prep is over. But Ladieswear can have me all to themselves as of tomorrow. The new team is great and I can't wait to start! Whoopppeeee!!! May celebrate by swigging the pink bubbly Kidswear got me. I will miss them!

But the good's got to come with the bad, and the bad is STILL the location. Soo ready to come back to London. I can't believe I actually miss the place. I've been on that 19.31 Virgin Pendellino Service into Euston almost every bloody Friday. Sorry to keep whingeing on about this but this countryside town is so dead, everything shuts at 6pm! How do people shop after work?!

Anyway, enough about me. I soooo want the new Paris Vogue calendar that's out. Noticed that the French Vogue Calendar is out in its December Issue now. Can't wait to nab that (will have to wait til I take a trip out of the countryside). The pin-up themed 2009 calendar, shot by Terry Richardson, was sexy-fab, overdosed on supermodels, complete with a cover model in a seethrough catsuit was definitely a little attention seeker for passers by of my bedroom (not that there were many, mind you, just to clarify). I saw the pics online and 2010's even more sensually fabulous with models including Raquel Zimmerman, Natasha Poly & Iselin Steiro. I love anything shocking, me. Pics below for your pleasure...

Ouch! It’s so hot!


Friday, 13 November 2009

Moving Up?

Hey Fashion Lov-ahs,


First of all, happy 21st Birthday to my sister, Leigh! Woop Woop! (although technically her birthday's over now, sorry Leigh).

As usual, I'm absolutely zonked (I'm sure you're tired of hearing that now) but I have had a MAD couple of days. Basically I was put forward to potentially move to another, more exciting ladieswear department in my head office (still not telling you where! Those that know, please do not comment! :P) but there's a few other people going for the same thing. Don't get me wrong, I love working where I am now, but it was an opportunity not to be missed, no?

I was helpfully given 2 days notice that my interview was at the end of the working day (today) so basically had 2 evenings to sort out a sh*tload of work, including my forever mounting pile in my inbox and tying up loose ends before the Assistant Buyer goes on holiday next week, when I will be undoubtedly be seeing to her task list as well. But it's all good in the hood because I LOVE LOVE my job and don't mind working like a madwoman. Not yet anyway.

So last night, my fabulous French housemate, L, and I went to our nearest branch of my company's store and she sat in the car bundled up in her scarf while I snapped pics of all the ladies' collections. I had to argue a bit with the jobsworth of a store manager who didn't want me to take photos "because it looks untidy" (stupid moose - should keep it neat then) but finally she gave up and I was free to roam, well, not for too long because L's patience is somewhat short when she's tired and hasn't had her soup.

The next day I toiled and worked in silence for a day or two to get work out of the way in order to prepare this AW09 trend presentation to show the lady-buyers. I got all the lovely designers and buyers in the company I know from different areas to be discreet in throwing me some useful info, resources and pointers. It was great, if I may say so  myself, although it bloody should have been after I stayed in the office until 1.30am, yes - you read correctly - last night.

I looked so pathetic. As the last dribs and drabs of the office directors and workaholics left at 10pm, I was there, alone in the building sitting cross legged on the floor in my knee high socks, slightly jittery from caffine (I'm detoxing at the moment so just one coffee was a shock to my system), skin translucent and pale with an under eye situation reminiscent of two giant bin liners, cutting away frantically at pictures from The security guards which changed every hour (well, I think they did, but I'm having trouble recalling anything after 11pm) all felt a bit sorry for me, this 5"2 elf-like creature skulking in the corners of the design department, back and forth from the printer. They even offered me cups of coffee and interesting titbits that I had missed about the outside world whilst being cooped up in the building for so long (namely about the Jedward controvery and Katie Price entering the celebrity jungle yet again, this time for £450k). They all waved me a cheery goodbye when my extortionate black cab rolled up close to 2am and I felt almost sad that I would never see my twilight friends again.

Anyway, for the board I chose 4 huge trends for AW09: my 2 favourites are 'Fabulous 40's" - cinched waists, ladylike, Christian Dior's 'The New Look' and the like - think Veronica Lake or Dita Von Teese (above), for a modern interpretation. 'Made in the 80's is an obvious one but I love it: Balmain ("he's so hot right now"), shoulder pads, shoulder pads, shoulder pads, Armand Basi biker jackets and more shoulderpads. I had this hot pic of Blondie (top), Annie Lennox, The Sex Pistols & Madge (of course) for inspiration. Other trends were 'Velvet Luxe' and 'Woodland Trundle.'If I get it I'll post the pictures (there's still girls being interviewed, I don't want to take any chances!)

Anyway, this is why I have been AWOL for the best part of the week (re: facebook replies etc...sorry....), although life has been somewhat updated via Twitter ( But it's all over now so I can rest. I wore my fave frill high neck black silk shirt & puffball skirt that I got from Barami in NYC, and my Mum's turquoise stone necklace to finish it off. Whoever told you that it doesn't matter what you look like on the outside probably didn't look good.

No offence.

I was happy with how it went, so I will let you know what happens (a few weeks wait I'm afraid) - pray for me guys! And if it don't happen, it means God has bigger and better plans for me... :)

Ciao Bellas


PS. Are we excited about Jimmy Choo @ H&M tomorrow?
PPS: I have updated the music because I felt Blondie was a fab choice for the theme of this post :)

Tuesday, 10 November 2009

Are you a designer who wants to showcase in London Fashion Week?

Sorry I haven't posted for a week.

I'm absolutely zonked and have so much to do aaaggh!
The problem with trying to do a zillion projects (fashion related) at once, means that you leave yourself little no time to even plan the first one. Methinks I need to start walking before running. I'm so impatient... details of projects to follow!

Actually, I'll let you in on the first one (excuse the blatant plug).

Do you know/are you a fashion designer that wants to showcase your designs in London Fashion Week?

If so, let me know!

I'm currently working with fashion events company Sunshine Grace (; scouting designers to show off up and coming talent in February's SS10 Fashion week.

We have a fantastic venue, The Strand Palace Hotel, which is within minutes of Somerset House, surrounding the home of the event. If you think your designs cut the mustard, apply via email at - serious entries only please. For further details just email the address above or check out

Tell a friend to tell a friend!


Monday, 2 November 2009

I want a David Koma!

I'm feeling ill today (boo) and wasn't going to post, but I couldn't go to bed without giving a little mention to David Koma, the designer of our Cheryl's controversial dress on Saturday's (or was it Sunday's?) XFactor.

I absolutely loved the dress, but not everyone did - infact, at work I was the only one on the desk that didn't think it was an outfit reminiscent of a UFO meets Gary Glitter (before the dark times).

However, David Koma is officially the New Hot Thing On The Block and methinks we have more to come. And hopefully he may be the one to replace the godawful Henry Holland in London's cluster of fresh design talent and join the other spandex-hungry Brit geniuses such as Marios Schwab and Julien McDonald.

Koma, a Central St. Martin's MA student, leapt straight out of school, sauntered down the runway and landed fashionably feet first into London's exclusive Browns Focus. Deservedly so, though, as whether or not it's your cup of tea, the talent speaks for itself. And as for me, fantasy, undiluted bodyconsciousness, eighties revival and unashamed exhibitionism is everything my heart desires. So glad I found him.

....hold on, could he be the new answer to my estranged Tom Ford??? OK, deep breaths, calm down. Let's not get ahead of ourselves...

Pieces have been in store since Summer, after being on the AW09 runway, but don't bother trying to buy one; since Chezza stepped out in one they're all sold out. You'll have to get behind me in the queue.


Sunday, 1 November 2009

Style Profile: Julia Restoin Roitfeld

I'm not really into obsessively fawning over celebrities, or one to queue up for hours to buy Kate Moss @ Topshop just because her name's on the label (I mean, come on, £85 pyjamas?!), however although I do not wish to imitate anyone's style, I can, however, admire.

Julia Restoin Roitfeld is a model (currently the face of Tom Ford & Jil Sander's latest fragrances), creative director and the daughter of Carine Roitfeld, editor of French Vogue. Originally from Paris and while her mother is a style maven in her own right, Julia's 'carefully thrown together,' image, complete with blackened khol eyes, body con pieces and sky high platforms is a look I've always embraced myself (ask anyone I know). However, she also has the piercing, almost feline, green eyes and a great red lipsticked pout, plus the small benefit of having the wardrobe of a Vogue legend to work with. I mean, who else could team a £30 American Apparel dress with a £900 Alaia belt? (well I might if I had the cash). Other key Julia-isms include motorcycle jackets, a lot of black, microminis, mussed up hair and anything with spandex to complete the look.

I've always admired Julia's chic Parisian-in-NY look, as it's is one that isn't afraid to be sexy, but still maintains taste whilst managing to enhance her curvy (in a fashion context) figure. And why not? She looks great. She keeps fashion playful, as it should be, and doesn't take it all too seriously; she's a lot more experimental than the average Parisian woman, as their fashion is a lot more conservative. However, she now resides in NYC where she can gallavant in any gladrags without noses being turned up at the flashes of skin. She was a friend of my ex-boss when I worked in Manhattan and I remember having to send packages of dresses for her. We then kept a close eye on the NY Social Diary to see if she ever wore them, so that we could snap them up for the press folder, because she looked great in everything.

Anyway, Julia rocks - and here are her best bits.


Jealous? Me?

Friday, 30 October 2009

Le Weekend avec L

Feeling a bit French today. My chic Parisian housemate is attempting to revive the A grade French student that once was me. It's almost all forgotten.

...speaking of which, whilst holed up in the almost-countryside that I'll be residing in until the New Year, the memories of brighter and better cities does teasingly slink through the mind. I did a quick stop in Paris in August and I almost forgot how amazing it was. Why does everyone look so good?! Even L, said French housemate has her cute mahogany bob thing going on and always stands poised.

"It is very class, no?" is her current favourite phrase, one used frequently during our laborious trawl from one end of Selfridges to the other dans le weekend when I took her back home to London for her first time in 10 years. I accompanied her at a necessarily militant pace as she clocked up the Euros, grabbing off the shelves everything from Links of London jewellery for her sister ("this is big brand in London?") and patent courts in the designer shoe lounge ("ahhh this is good price" - WTF? Really?!).

My shopping bag consisted of a Clinique foundation; the queue in MAC was too long.

Me and 2 girlfriends took L out to Ghost, Farringdon on Samedi and you could almost see her physically recoil at the half naked dancers in skirt-tankinis dancing on the bar and the too-small lurid floral printed New Look bandeau dresses stretched to their limit and bandaged over the thighs and backsides of London's finest wannabe wags. Standing in her high necked 30's style cocktail dress, opaque tights and towering stilettos (the new additions from the shoe lounge), she whispered to me with distaste, "these girls are like prostitute, no?" Indeed L, indeed. Although I suggested 'tramp' may be a better word to use in English.